Why I want to be an officer in the US army Essay

Why I want to be an officer in the US army - Essay Example The US Army is founded upon seven principles i.e. Personal Courage, Integrity, Honor, Selfless Service, Respect, Duty and Loyalty. (US Army Manuals, 2008)Soldiers are taught about these values during training and they soon form part of their lives as they carry out their duties. Because I share in the desire to acquire and live according to these values, then I believe that the US Army would be the right place for me. In the civilian world, many people are familiar with all the latter values; however, very few of them actually embrace them as part of their lives. Most of them may consider these values as theoretical ones and rarely do they adhere to all of them. However, US Army officers are different in this regard. This is because the seven Army values are part of what they are. All US Army officers are expected to bear allegiance to the Army, the US constitution and to their fellow soldiers. Loyalty as an army value is first and foremost directed to the country and its heritage. In theory, this may seem like a relatively easy thing to do. However, there is much that has to be considered in the execution of this value. For instance, when soldiers are out in combat and they are heading towards a location that they may not be sure of, it is essential for these officers to demonstrate their loyalty to the Army by obeying the directions of their Captain. This should be the case regardless of objections that other soldiers may have against the Captain's opinion. (US Army, 2008) In order to be loyal, it is necessary for one to actually bear witness to the US Army ideals. This normally means that one has to be willing to devote oneself to the Army and to other persons in the Army. This is usually displayed by a deep respect and support for one's leaders and colleagues. Every Army soldier can contribute towards the greater good of the institution by carrying out their part. There is only one thing that can prepare an individual to engage or participate in something that poses a serious risk of death. This is having great loyalty to ones country. Such officers usually pledge allegiance to their country and their constitution even when it might cause them great harm or even loss of their lives. To me, there is nothing that can show one's loyalty to their country like sacrificing one's own life for it. While it may be a fact that not all US Army officers are at risk of loss of life, one cannot ignore the fact that it can happen. Consequently, one ought to be ready for this. Source; http://www.cbc.ca/ A memorial for fallen soldiers in the war in Iraq; the latter illustration shows some of the prices that the US has to pay to defend their deals. It may be a scary thing for many people to work in the army because many are wary of its unpredictability. In fact, this is the sole reason why so many people opt not to join the Army. However, the same situation does not apply to me. I have a deep respect and love for my country. My loyalty is so immense to the point that I can be willing to put up with so much just so that I can secure a better life for my generation. Many great leaders in history had to make sacrifices because if they had not chosen to do so, then our nation would not be as it is today. The ideals that hold America today must be protected at all costs and if it takes some injuries or a life to prove this point, then so be it. The US Army is the best place to serve when one has such utmost respect and loyalty for their

Develop a public relations campaign Article Example | Topics and Well Written Essays - 3250 words

Develop a public relations campaign - Article Example This paper will outline Riordan's PR campaign including its defined target audience, an overview of public relations issues, and implications of ethical issues. In addition, Riordan has implemented a marketing research plan and sought to align its marketing and public relation strategies The Riordan staff consists of 550 people and the company seeks to become a leader in embracing diversity in the workplace. Riordan has conducted research and believes that a strong business case exists for the employment of a diverse workforce. Effectively adopting and practicing diversity policies will benefit the company image, create greater attraction to potential employees, and reduce employment costs through improved retention in the workplace. A website reviewed by Riordan staff (www.embracingdiversity.org) states that, "A diverse team is a team in which every member of staff regardless of their age, gender, race, religion, disability, sexual orientation and regardless of how they operate, or what they look like are valued as an individual and not as a member of a group." Adopting guidelines is the easy portion of the task, with approximately 550 employees, implementing a company wide diversity initiative and gaining acceptance will prove to be difficult tasks. Riordan will have to place resources behind this initiative including Public Relations professional, support staff, and a measurement system. Currently Riordan's tracking and financial systems are not merged, meaning each facility operates independently and there is a very manual process to creating reports and accessing company information. This issue will need to be resolved and can be as a new software operating system has been identified but not approved for purchase. The diversity implementation can be used as further justification for the software. Additionally, Riordan has four manufacturing facilities with one located in China and the other three located in various regions in the United States. Specific Public Relations strategies and tools must be used to ensure a seamless diversity integration process. Target Audience Riordan Manufacturing strives to be a solution provider for its customers and not be a part of its customers' challenges. The company will maintain an innovative and team oriented working environment. By assuring that its employees are well informed and properly supported, it will provide a climate focused on the long-term viability of the company. Riordan must be focused in